Case Studies and Testimonials
Tower Hotel Group, Ireland.
The essence of the SpinnakerPro solution from Narragansett for Tower Hotel Group is that it is the last piece of the jigsaw in our emarketing strategy. With the Response Reporter we can clearly see the real time results of a campaign and we can then track that against actual pickup in business, i.e. bookings made. This allows us to assess the offers and the marketing message for future campaigns. We can actually measure the amount of people who clicked from the eshot into the Hot Deals on our website, and then we can query our booking engine to assess the exact number of bookings made. Along with reports from Opera, our PMS, we can see how may rooms were booked on a particular offer in a defined period.
This is a far more precise measurement of success, than trying to assess the result of a press/media advert or poster/flyer campaign.
Deirdre Power,
General Manager (Commercial),
Tower Hotel Group,
Dublin, Ireland.
Hartwell, UK.
Hartwell PLC is one of the UK's largest and most successful car retailers with 48 dealerships and 14 franchises employing around 2,600 people across the UK. Hartwell is renowned within the industry for its use of technology to ensure compliance with best business practice and has invested substantial time and effort to gain a detailed understanding of the processes around car retailing.
(Read more)
Leading Hotels of the World, UK.
Leading Hotels of the World (UK), one of the most prestigious Hotel Groups in the World, have recently launched a new CRM initiative, using SpinnakerPro, Narragansett Technologies' awarding winning email marketing software. The first campaign was successfully launched in early May 2004.
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Konica Minolta, The Netherlands.
After a rapid implementation of SpinnakerPro, Konica Minolta have become
a marquee customer for Narragansett Technologies, participating in beta
programs and providing invaluable customer feed back that helps us ensure
that our development strategy is closely linked to evolving customer requirements.
(Read more)
East of England International, UK.
“We particularly valued the strong segmentation features for the purpose of creating our mailing lists and the loyalty manager as a means of centralizing our email contacts. We feel that the ease of use of the software and the results we can view via the response reporter will allow us to better engage in responsible, targeted email marketing. The web-based approach to SpinnakerPro enables us to deploy the system quickly across to our Silicon Valley operation."
David Moore,
Director of Corporate Development,
East of England International
About East of England International: East of England International is the inward investment agency for the six counties of Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk and Suffolk. Based in Cambridge, East of England International is funded by local businesses, the UK Government, local government and a wide range of business partners.
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Our clients include:
Campden Research
Great Hotels of the World
East of England Association
Epicor
Hartwell UK
iLogix
I.T Xchange
Konica Minolta
O'Callaghan Hotel Group
The Manufacturing Institute
Thomson Carswell
Tower Hotel Group Ireland
Victor Chandler
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