SpinnakerPro - Email Marketing Made Easy
SpinnakerPro is a powerful application for delivering effective e-mail
marketing
campaigns. It is also an excellent tool for distributing important communications
to your employees, partners, prospects and customers. SpinnakerPro can be
used by customer service to communicate critical support information, by
your channel manager to share program updates, or by your human resources
department to inform employees of new benefits policies. Innovative thinking
will uncover dozens of areas where email marketing programs can be used
to drive revenues, improve customer satisfaction and streamline internal
processes.
Email Marketing Made Easy
SpinnakerPro manages the entire campaign cycle — from identifying
and importing
contacts to creating targeted emails and a corresponding Web landing page.
It delivers thorough reporting and analysis tools to help you build more
targeted marketing campaigns. Its user-friendly environment allows users
to quickly and easily implement focused email campaigns with minimal training.
An ideal extension to any CRM suite, SpinnakerPro helps drive efficiency
and gain true ROI from your campaigns. By simplifying and automating campaign
processes, SpinnakerPro shortens campaign cycles, allowing you to produce
more campaigns, more often. And SpinnakerPro dramatically reduces overhead
by eliminating the need for postage, printing and shipping required for
traditional direct mail
marketing campaigns.
Reaching the Right People With the Right Message
The more targeted your campaign message is to your audience, the more success
you'll realize from your efforts. SpinnakerPro allows you to make the most
of your marketing resources by targeting the right people with the right
message. To ensure that your message reaches the right people, SpinnakerPro's
highly flexible, easy-to-use web interface allows you to quickly import
contacts directly from your CRM system or other data sources — through
ODBC or from flat files, so you're always using the most up-to-date information.
SpinnakerPro provides segmentation capabilities that allow you to filter
contact data any way you want. You may
use SpinnakerPro's simple forms to streamline your contact list based on
dozens of values in your database. Further precision can be achieved by
creating customized broadcasts for each segment — so customers with
larger budgets can be targeted with a different promotion than those with
more modest financial resources. And you can consider previous campaign
results when defining new segments.
Design Your E-mail
Leave the technical stuff to your IT department. The SpinnakerPro content
editor is
designed to enable you to swiftly build personalized and content rich messages
— without being a Web guru. It utilizes a grid-based layout format
to enable quick production of HTML e-mails and Web microsites. SpinnakerPro
allows you to design unique Web microsites to complement e-mail campaigns.
Use Web microsites to share additional campaign information, drive traffic
to your Web site, or as a call to action.
Measure Your Results
Effective marketing projects are results-oriented. The ability to analyze
the success of a campaign can help you plan for future campaigns
and prepare for changes in your organization's sales or service activity.
SpinnakerPro delivers a flexible environment for tracking and
measuring campaign results. It provides immediate feedback, allowing
you to track campaign activity as soon as the campaign is launched.
SpinnakerPro gives you the power to track customer behaviors — such
as when they opened the email, how many times they viewed it and
whether they logged in to the corresponding Web microsite.
Metrics Facilitate Future Successes
The robust reporting and metrics capabilities in SpinnakerPro allows you
to effectively measure the success of a campaign, arming you with valuable
information to strategize for future projects. SpinnakerPro provides you
with complete click-through rates for specific links. So you know what recipients
are most interested in. SpinnakerPro provides extensive metrics and measurement
of your email campaigns.
SpinnakerPro
Features
Case Studies
Results
Email Design Tips
Email Deliverability
Technology
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Click here for some sample newsletters.
What our clients say
“Our need was to have a solution that offered Campden Research an alternative and flexible method of recruiting and communicating with survey candidates over traditional methods. Narragansett Technologies worked very closely with us to understand our processes and deliver a solution on time and on budget that met our needs.”
Peter Burgess,
Consumer and Market Insights Manager
Campden Research
Start using SpinnakerPro today
Get a free 30 day trial
T: +353 61 234500
E: sales@spinnakerpro.com
