Email Design Tips
- When designing your HTML document the overall file size should preferably be no more than 100KB - 150KB.
- Use strong headlines in the subject area to promote interest in reading the email. Use the recipient's name to address them, or put their name in the subject of the email.
- Remember to target your message to the audience. Avoid sending anything to your list that you're not 100% sure will be well received.
- Keep your email short. You have less than 10 seconds of the reader's time to get your message across.
- Break up long strands of copy, reading endless blocks of text and will soon lose the recipient's interest. Showcase your eye-catching incentives with bullet points - remember you have limited time & space.
- Keep file attachments small or avoid them if possible. Try directing people to your web site or sales department for more information. Use hyperlinks.
- Give people an incentive to purchase your goods NOW. Making your email time sensitive should provoke readers to act almost instantly.
- Make it clear in your email what you want the reader to do next. Include a simple but attractive call to action.
- Include your name when you sign off the email. A personal touch goes a long way.
- Always provide a simple way for people to unsubscribe from your email list — this is now a legal requirement.
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Campden Research
Great Hotels of the World
East of England Association
Epicor
Hartwell UK
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I.T Xchange
Konica Minolta
O'Callaghan Hotel Group
The Manufacturing Institute
Thomson Carswell
Tower Hotel Group Ireland
Victor Chandler
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