SpinnakerPro Features
LIST MANAGEMENT
• Internal database
• ODBC functionality
• CSV import
• Opt in and Opt out management
• Opt in and out of all mailings and/or specific categories
• Customisable Email Preference Centre
SEGMENTATION
• Create, preview and save segments
• Store and reuse segments
• Segmentation based on external databases
• Set querying criteria
• Use multiple levels of data in selection
• Demographic segmentation
• Clickthrough segmentation
• Survey response-based segmentation
CONTENT CREATION
• WYSWYG Content Editor
• HTML template facility
• Enhanced mail merge on all fields
• Dynamic and conditional content
• Advanced content scripting
• Rich media insertion
• Survey Insertion
• Catalogue Creation
CAMPAIGN MANAGEMENT
• Create, save and test mailings
• Preview and test messages
• Store templates for future use
• Modify and Enhance messages
• Schedule campaigns
• Archive campaigns for future review
DISCUSSIONS & ARCHIVES
• Discussion group management
• Message reading interface/archive
• Conferencing (real-time chat)
• View as newsgroup (multiview)
REPORTING AND TRACKING
• Real-time reporting
• Pre-built list and mailing reports
• Individual member reports
• Clickthrough tracking
• Refer-a-Friend functionality and tracking
• Forward tracking
• Hard and Soft Bounce Tracking
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T: +353 61 234500
E: sales@spinnakerpro.com