Konica Minolta
The success - More comprehensive campaign follow-up due to the advanced tracking and reporting within SpinnakerPro.
Konica Minolta needed an email marketing application with the following specific capabilities:
- Ability to integrate with different CRM systems
- Flexible and easy to use design tools
- Multi language (English, French, Dutch and English)
After a rapid implementation of SpinnakerPro they have become a marquee customer for Narragansett Technologies, participating in beta programs and providing invaluable customer feed back that helps us ensure that our development strategy is closely linked to evolving customer requirements.
When asked to summarise the benefits of SpinnakerPro, Sander Baks (Head of European CRM for Konica Minolta) had this to say: "SpinnakerPro adds tremendous value to our customer communications. Our campaign follow ups are no longer a shot in the dark."
Customer Profile.
KONICA MINOLTA PRINTING SOLUTIONS, a wholly owned subsidiary of KONICA MINOLTA HOLDINGS, INC., is an innovative developer, manufacturer, and supplier of document printing solutions. The product line includes color and monochrome laser printers, and associated supplies and accessories for general office, electronic publishing, graphic design, advanced imaging, and home office applications. KONICA MINOLTA distributes products through a global network of e-commerce, reseller, and distribution partners.
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