Leading Hotels of the World
Leading Hotels of the World (UK), one of the most prestigious Hotel Groups in the World, have recently launched a new CRM initiative, using SpinnakerPro, Narragansett Technologies' awarding winning email marketing software. The first campaign was successfully launched in early May.
Commenting on the launch of their recent campaign, Brian Gore, Leading Hotels of the World marketing Executive said that "The technology provided by SpinnakerPro will enable Leading Hotels of the World (UK) to provide a more effective communication strategy for our Customers and Trade Clients. We see this as an excellent step forward in the development of our Customer Relationship Management strategy."
"We use SpinnakerPro to analyse customer behavior, track the effectiveness of our marketing campaigns, and provide a continually improved customer experience," continues Gore.
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